6 Creative Ways to Use Your Logo Design to Brand Your Business

Wondering how to use logo design to brand your blog or business?

Want to leverage the power of logo to increase brand visibility?

Logo is an integral part of your branding strategy.

It’s more than just an image.

It grabs attention, develops brand loyalty, inspires trust, fosters admiration, create a positive and lasting brand impression, is the foundation of your brand identity, separates you from the crowd, and is incredibly memorable, easily recognized and timeless.

Essentially, logo is the first thing a visitor may notice before reading the text.

In this article, you’ll find 6 easy ways to leverage your logo to build a powerful brand.

How to Create Your Own Logo for Free

Before we get started, you’ll need to have your logo design ready.

Don’t fret. Free logo makers like Brand Crowd allows you quickly create stunning logo in just a few clicks.

With a large library of pre-made icons, layouts and logo templates that are fully editable and customizable, you can easily make a powerful visual asset without any design experience from your side.

Here’s how to make a free logo:

Head over to Brand Crowd.
Company Details – Enter your company, your business industry and a baseline (optional)
Logo Selection – It will generate a wide range of logo designs based on your inputs. Choose one that matches your business requirement.
Customization – Make changes and edit your logo as you like
Preview and download your logo for free.

The free account helps you to future-proof your logo with unlimited edits & downloads.

It’s completely free for everyone.

Tweak, adjust, amend, alter, revise, redesign, and refine your logo anytime, forever.

Plus, you have the option to upgrade to access premium features such as use Social Media Tools to create Social Media pictures, covers and posts, Business card tools to make your own business cards, Graphic Design Tool to make flyers, posters and more (I will get into this in detail- keep reading!)

Once you have your logo design ready, let’s start showing it off to the world.

How to Use Logo Design to Brand Your Business

Time to slice into the meat and potatoes of this blog post, effective ways to use your logo design to build brand presence!

1. Put Your Logo on Social Media

One of the best ways to reach your target audience is through social media.

More than 3.8 billion people now use social media (out of 4.5 billion internet users!). You can’t afford to miss out on the opportunity to discover, connect and engage with your potential readers, customers, prospects on social media.

You’re able to interact directly with your audience, fostering new relationships, nurturing existing ones and responding to feedback. It’s more cost-effective and personal than using online ads.

Take advantage of logo tools like Brand Crowd to create Profile Pictures and Social Media Covers with your logo.

What’s particularly great about Brand Crowd’s Social Media Maker is that it gives you the perfect social media sizes, aspect ratios and file types for different social media platforms, so you don’t have to worry about your image size when sharing images to your social accounts.

(A) Use Logo on your social media profile

Once you made a logo using Brand Crowd, simply select a pre-made size for your social media profile and they’ll automatically display your logo design as your profile picture. You can then edit, download a copy and share it on your Facebook, Instagram, Twitter, Pinterest or other social networks.

(B) Use Logo on your social media covers

Not only that, you can use Brand Crowd’s social media cover templates to get the word about your logo.

Create a Facebook page and display your logo on Facebook cover helps to show your brand’s personality.

There are many ways to showcase your logo on social media covers including Pinterest board covers, Twitter header, Tumble banner, LinkedIn banner, YouTube cover.

(C) Include your Logo in social media posts

What’s more, you can create highly-engaging social media content that’s perfectly aligned with your brand, right from your Brand Crowd’s dashboard, without having to use a third-party app.

Consistently posting relevant, interesting content with your logo on it, undoubtedly, is a great way to boost brand awareness.

2. Add Your Logo to Your Website

Your website is the digital representation of your business. A well designed website can help build trust, confidence and reliability.

Chances are, people will associate your brand with a specific image. So if you want to build a clear brand identity, don’t forget to display your logo on your website, blog and online store.

Our eyes naturally gravitate to the top left of a page, so place your logo on top left corner of your website. You can also use your logo in your sidebar or footer of your website.

This way, your audience can easily notice your logo which will prompt them to engage with your brand.

3. Add your logo to your Email Signature

Another easy way to showcase your logo is to add it to your email signature.

Every email you send reminds the recipients of your brand and company. Incorporating your logo as part of the signature whenever you send an email or newsletter is a great way to raise brand awareness and recognition with no effort.

The more they see your logo, the more your brand will be at the forefront of their mind. And they are far more likely to trust and buy from you.

In addition, you can also add social media icons to promote your social presence and gain new followers for free. But don’t over do it, keep it short and simple.

Here are a few tips to add branding to your email signature:

Use color. Pick 1 or 2 colors that match with your brand and stick with them.
Only include relevant contact information. You don’t have to add every social media or website link.
Use fonts that are easy to read, try not to use more than 1-2 fonts.
Make sure it’s mobile-friendly and fits into mobile phone’s screen.
Pick one or two colors that complement each other and stick with them.

Brand Crowd makes it easy to create email signatures that are both attractive and informative.

Choose one from the professionally-designed email signature templates, upload your logo, type in your name, title and other important information you want to include as part of the signature in every email exchange. Think of it like a digital business card.

4. Display your logo in realistic scenes

Bring your logo design to life with beautiful, realistic logo mockups.

Showing your logo on a blank white background is just plain boring, why not displaying your logo against photorealistic background?

It’ll instantly draw people’s attention and make your brand more memorable.

The best part is it can be all done online with Canva’s logo mockup templates.

All you need to do is drag-and-drop your logo to the mockup template and you can instantly generate logo with beautiful background scene in just 1-click.

You can head over to Canva and try it out

5. Incorporate your logo into your product design and packaging

If you’re selling products online, you should incorporate your logo into your product packaging design.

Seeing your logo stickers on the box, then your icon on t-shirts, your colors on the coffee mugs, your fonts on caps, will help your customers to recognize, remember, and even repurchase your brand.

Before you imprint logo on your products, use this mockup generator to see how your design looks like in real-life environment and consider whether you like it or not.

It’s particularly useful for those who’re running an e-commerce store and have a tight budget.

6. Print your logo on (almost) anything

You can easily show off your logo designs on many different types of packaging designs using online mockup generators like Canva without having to print it or photograph it.

But having your logo printed on a physical object can help you to reach people at a different level as well as keep your brand front-of-mind.

Here are some of the physical objects that you can print your logo on:

Stationery