SendinBlue Shopify plugin allows you to establish an effective email and SMS marketing strategy directly from your Shopify store. Find out how to turn online shoppers into loyal customers and boost sales.
There’s no denying that most new visitors to your store will never return—unless, that is, you do something to keep them coming back.
You’ve worked so hard to drive traffic to your Shopify website. Furiously writing content, hustling on social media, optimizing e-commerce site architecture and even paying for ads.
But that hard work is wasted when shoppers visit your store, then leave the cart and never come back.
Even high-traffic websites can experience the issue of losing potential customers, and one of the ways to grow your Shopify store without blowing a hole in your budget is implementing email marketing.
That’s where Sendinblue Email Plugin for Shopify comes in.
It’s an incredibly powerful marketing tool that helps you convert browsers into customers, and customers into repeat customers via email marketing & SMS.
In this article, I’m going to show you how to integrate Sendinblue Shopify plugin for your Shopify Store to build long-lasting customer relationships.
Here’s the good news – you can use SendinBlue Shopify plugin on Shopify App Store for completely free.
If you’re doing everything you could but still struggling on growing your eCommerce business, I’d suggest taking advantage of this free plugin. See how a small change with your marketing strategy can make a whole lot different.
Sendinblue and Shopify Integration
Shopify is an incredibly popular e-commerce platform for building your own online store.
And, did you know that there are also thousands of Shopify apps available to help you grow your business?
Sendinblue plugin is a free, powerful all-in-one email marketing app that you can access on the Shopify App Store.
Benefits of using Sendinblue Shopify plugin:
Sendinblue works seamlessly with Shopify, and here a handful of things this tool can help you with:
- You can automatically synchronize your Shopify opt-in contacts and orders with your Sendinblue account.
- You can easily search, segment and target your contacts in Sendinblue based on their purchase history or contact details.
- You can quickly create engaging, mobile-friendly emails using Sendinblue’s powerful, intuitive email builder and free, professionally designed templates.
- You can optimize the deliverability of both your marketing and transactional emails in Shopify, making sure all your emails reach your customers’ inbox.
- You can schedule and send marketing or transactional SMS text messages directly from your Shopify back office.
- You can monitor, measure and track customer activities in real time (see how many emails were delivered, opened, clicked, etc.)
An In-Depth Look at Its Features
Let’s have a look at the most commonly-used features – one by one.
To start, simply install Sendinblue plugin on your Shopify App Store. It’s free.
Unlimited Automatic Contact Sync
The Sendinblue Email Plugin will automatically syncs all Shopify contacts, orders and data into Sendinblue. This way, you can easily segment your contacts based on sales generated. You’ll be able to manage your lists, send personalised emails to the right recipients, and most importantly get them to buy a second time!
With this automatic contact syncs, you can build your email list and send compelling emails without much effort on your part!
Attribute Mapping
What’s more, you can also automatically assign attributes based on your users behavior, make it easy to customize your message and send targeted emails to exactly the right contact.
With the Sendinblue attribute mapping feature, you will be able to design email templates and campaigns with different content elements (image, text, headline, color, etc.) cater to specific groups of audience.
Sending completely personalized email compaign based on what you know about your recipients, their attributes, whether they are an existing customer or potential customer (Boolean attribute) is much more effective than sending a generic email that don’t make your contacts feel special.
The Sendinblue’s subscription confirmation feature supports both single and double opt-in.
- Single opt-in: Subscribers just need to enter their email address into a sign up form and will be added to an email list instantly.
- Doublt opt-in: Once subscribers provide their email address through a signup form, they will receive an email which they need to confirm their consent in order to be added to an email list.
Sendinblue always recommends you use double opt-in system for growing your list. The extra confirmation step acts like an an additional layer of protection to prevent fake email addresses, bots or other spam sign-ups. It can help to improve your email deliverability and quality of your list while ensuring your emails hit the inbox.
Track Visitor Behavior on Your Website
One useful feature that’s available with Sendinblue is the ability to track visitor actions on your Shopify website through the integration.
You can track page visits as well as abandoned cart events.
Simply set up abandoned cart automation workflow to recover lost sales and boost eCommerce sales.
SendinBlue will take care of the rest, and automatically send targeted emails to your prospects when they abandons their shopping cart online.
No doubt, understand the behavior of your potential customers and send them the right messages at the right time is a great way to reduce cart abandonment, grow your customer base and increase overall conversion.
Are you ready to grow your Shopify Store with Sendinblue?
How To Set Up Sendinblue + Shopify Integration
The process of integrating Sendinblue to your Shopify account is pretty simple and straightforward. You can do this without writing a single line of codes.
After an initial setup, which takes about 5-10 minutes, the system is fully automated. Allowing you to automatically send info between Sendinblue and Shopify, sync customer data, automate marketing and sales order process, without sacrificing personal touch.
What you need:
Before you start the Sendinblue + Shopify integration, you’ll need:
- A Sendinblue account (create a Sendinblue account here)
- A Shopify account (create a Shopify account here)
1. Getting the Sendinblue Shopify app from Shopify Store
Visit the Sendinblue Shopify plugin in your Shopify app store, and click “Add app” to install this free app.
You’ll need to login to your Shopify account to install the Sendinblue plugin.
3. Connecting Shopify to Sendinblue
Now you have installed the plugin, let’s connect your Shopify store with Sendinblue. Click “Allow access” to grant access to your Sendinblue account.
Once you allow access, the connection will be automatically saved.
That’s it. You have successfully integrated Sendinblue to your Shopify account.
4. Enabling the integration features
Take advantage of this feature-rich plugin to build an email list and automate campaigns to target each valuable segment , so you can focus on running your store.
To put this process on autopilot, simply enable the integration features that you need:
- Sync contacts to Sendinblue
- Manage Subscription confirmation
- Track user behavior
How to get the most out of Sendinblue Shopify Plugin
After setting up the integration, you will be able to:
- Manage unlimited number of contacts and details
- Create SMS and email campaigns based on customers’ interests and purchases.
- Create personalized messages with your contacts’ first name, birthday and more.
- Access to a gallery of responsive email templates and intuitive drag-and-drop email editor.
- Run A/B testing to optimize your campaign
- Create advanced marketing automation workflows
- Send automated emails depending on different triggers (such as abandoning a cart vs buying a product)
- Set up single or double opt-in email signup forms
- Create list segmentation based on based on behavior, lead score, interests, demographics, or other characteristics.
- Access to on-site live-chat, email and phone support
- Access to real-time and comprehensive reports on website activity, abandoned cart events.
Conclusion
Implement this email plugin for your Shopify store, build relationships with prospects, leads, current customers, and even past customers, optimize your store and marketing strategies, automate your sales process, you’ll be well on your way to make your Shopify business a success.
What do you think?
Would you use Sendinblue plugin for your Shopify? Why or why not?
Do you have any questions about Sendinblue or any issue with setting up the Sendinblue + Shopify integration?
Tell me in the comments!
Also, read:
- How to Boost Blog Traffic with RSS campaigns
- 5 Best Shopify Apps to Reduce Cart Abandonment
- 5 Best Email Marketing Software Tools For Bloggers and Businesses
- Why You Should Start Building an Email List
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