Instagram is by far the best social media platform for Engagement. Ideal for building a two–way conversation with your audience, which leads to more loyal followings, sales and subscribers.
But if you’re already using Instagram for Business for a while now, you’ve probably noticed it has its own limits when it comes to linking.
You can only use one clickable link in your Instagram bio.
This can be challenging for bloggers, marketers and businesses.
What if you need to share your latest blog post, promote a product, launch an online course, increase traffic to your website and get people to subscribe to your email list, all at the same time?
With the link limit in your bio, you can only choose one link on your Instagram at a time. Which link should you put in your bio? It’s a hard decision to make of course.
Fortunately, it’s easy to fix.
A link in bio tool can help!
Think of the possibilities of adding more links in your Instagram bio to drive traffic to blog posts, online stores and other social profiles as well as see analytics in real-time with just one handy tool!
Seriously, you don’t have to wait till hitting the magic of 10,000 followers, get the “Swipe-up” feature to start driving significant traffic from Instagram to your own website…
By the end of this piece, you’ll know exactly how to get your own Link in Bio tool for absolutely free, optimize your Instagram bio link and discover easy ways to drive free traffic from Instagram.
You can start implementing this Instagram strategy now, regardless of your following count.
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What is the Best Link in Bio Tool?
“Link in bio” is a clickable URL in your Instagram bio that can lead to an external website.
And a Link in bio tool is a service that allows you to side-step this “one link in bio” limitation by adding links to more pages and content in your Instagram bio.
One great link in bio tool that helps you to do just that is Sked Link.
Sked Link is a Free Forever bio tool that allows you to create your own custom, unique, static Instagram bio link that links to multiple destinations such as your blog posts, products, website, videos, podcasts, email opt-in etc.
When a user clicks the link in your Instagram bio, they’ll see a beautiful landing page with rich links to your best content. From there, they can click on any of the buttons you’ve created and will be taken directly to the specific page.
Plus, you can also add your Instagram feed to your Sked Link page. This Instagram gallery display will appear just below your button links, something just like this:
As you can see, Sked Link makes it extremely easy to redirect visitors to the specific products or pages associated with your individual posts.
Your followers can click through to your visual gallery of Instagram posts to reach the desired location.
What’s more, Sked Link allows you to track, measure and analyze the performance of your links. Use this valuable data to improve your landing page and Instagram strategy.
Why You Should Use a Link in Bio Tool?
Instagram is less than generous when it comes to adding links.
Even now, it’s not possible to share clickable directly to your Instagram posts through comments or captions.
Have you ever wanted to get more information about a post with description says “click link in bio”, but when you follow the instruction and visit the bio link only to find some content that’s completely off-topic and irrelevant?
With the help of a link in bio tool, you can avoid the risk of losing valuable website traffic by adding multiple links in bio.
All you need to do is creating your unique Sked Link and then adding it to your Instagram bio.
You can send your followers to any pages or content, whether it’s a newly published fresh post or old content, without ever having to update the URL in your Instagram bio!
Depends on your business goals and objectives, here are few things you can easily do with Sked Link:
- You can include more than 1 link and an Instagram feed in your Instagram bio.
- You can constantly post new content, several times a day without needing to change your bio link. With just One unique Sked Link, you can sell products, services and direct your audience to your latest blog posts or events.
- You can better improve your marketing strategy. With real-time analytics, you get to know which types of content perform the best, get the most clicks. So you can focus on creating engaging content that your audience like.
- You can drive traffic to your website, blog, and any link that you want.
Are you ready to leverage your Instagram bio link?
Let’s get started.
How to Add and Use Links in Your Instagram Bio
Allocate 5-10 minutes to create your own unique Sked Link page and start driving free traffic to your website/blog. You only need to set it up once and Sked Link will automatically direct potential visitors to specific pages as long as you want.
- Sign up for Sked Link (free) and connect to your Instagram account.
- If you want to test out all Sked’s features (IG auto-posting + remove Sked Link’s logo), you can sign-up for a 7-day trial.
- Setup your custom link with Sked Link. It’s the only link that you’ll ever need to drive maximum traffic to your blog or website.
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Sked Link is fully customizable, so you can change anything in it:
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- Upload your profile picture
- Include a welcome message on your page
- Choose the button text, font and color
- Add as many links as you like
- and more
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- (Optional) Create a visual gallery of your grid.
- Preview and make any changes as you like.
- Once you’re done designing, publish it and paste your Sked Link to your Instagram Profile.
- Measure, Analyze and Optimize your link in bio.
Tips for Maximizing Your Instagram Bio Link
1. Make sure the link in bio works
Make sure the link in bio and all the links incorporated in your Sked Link page are working.
The last thing you want to do is send users to websites that have broken links.
People are clicking on a link for a reason, they’re expecting to find the page, product, or article they’re looking for. Landing on a non-existent webpage or HTTP 404 address with a message “page not found”, will not only hurt your user experience (which can result in lost customers, sale and revenue) but it can also be harmful to your reputation, credibility and business.
2. Customize your Sked Link URL to match your branding
Customize colors, fonts, layouts and more to match your company’s branding, aesthetic, and theme of your Instagram.
3. Add links to your Instagram feed to get more clicks
Instagram is a visual platform. Make sure you add links to your Instagram feed by enabling the gallery option.
You don’t have to add your whole feed, just pick a few posts that convert the best and showcase them on your Sked Link.
This visually appealing feed will surely generate more traffic back to specific links that you reference in your individual posts.
4. Use a Call-to-action (CTA) button
Encourage visitors to click-through to your website with a clear call-to-action message such as shop now, sign up for a free online course, claim your free gift, subscribe to your newsletter.
Also, remind and direct your followers to click on the link in bio by adding a simple call-to-action within your posts’ captions and Instagram Stories.
Ways to Use Links in Your Instagram Bio
Your link in bio is a prime location to generate website traffics, engagement and loyalty among your customers when used correctly.
There are a variety of ways to use your link in bio. It’s time to get a little creative!
Here are a few simple and quick ideas to help you get the most of your Instagram bio link:
- use links in your Instagram bio to send people to a contest or giveaway
- use links in your Instagram bio to invite people to join your email list
- use links in your Instagram bio to send people to a video or podcast
- use links in your Instagram bio to send people to your popular blog post
- use links in your Instagram bio to send people to an online store
- use links in your Instagram bio to send people to a product page
- use links in your Instagram bio to offer a free sample of your product
- use links in your Instagram bio to promote a sale or product launch
- use links in your Instagram bio to get more followers on your other social profiles
Conclusion – Are You Ready to Supercharge Your Link?
Although you’re only allowed one link in your bio, you can add many different links to your Instagram bio with Sked Link.
Maximizing your Instagram bio link gives you so many opportunities to drive more traffic, newsletter sign-ups, sale, as well as boost your engagement and build a stronger community for your brand.
The more links you post, the more clicks you’ll get.
The more effort you put into it, the better results you’ll get.
The more you track your link in bio performance, the more you’ll be able to optimize your link strategy to further engage and delight your audience and achieve your Instagram goals.
Want to generate more traffic to your website or blog from Instagram?
Give Sked Link a try and see it can help you to grow your blog/ business.
- If you want to test out all Sked’s features (IG auto-posting + remove Sked Link’s logo), you can sign-up for a 7-day trial.
What do you think? How do you optimize your link in bio?
Do you have any tips and tricks to drive more website traffic from Instagram? Tell me in the comments.
Related reading:
- 7 Smart Ways to Add Clickable Links on Instagram
- 7 Best Instagram Planning Apps to Use in 2020
- 10 Best Instagram Tools to Help You Get More Followers
- 7 Best Time-Saving Instagram Scheduling Tools
- How to create Instagram Stories Images for your business
- How to Create Custom Instagram Highlight Covers in less than 5 minutes
- How to Post GIFs on Instagram
- How I grow my Instagram from 0 to 5000 Followers in 5 months
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