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7 Smart Ways to Add Clickable Links on Instagram

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7 Smart Ways to Add Links in Instagram Bio.thinkmaverick

Are you wondering how to share a link on Instagram?

Want to get the most out of your Instagram link in bio?

Or looking for ways to drive more blog or website traffic from Instagram?

 

If you’re already using Instagram for Business, you should know that Instagram only allows you to have a single link in your bio.

 

Sure, you can post a link in your Instagram post caption, but it’s NOT clickable. The link will just appear as normal text. And your audience has to manually type in the URL to access that specific page or website.

 

Needless to say, it’s counterintuitive. No one would bother to check it out.

 

So, if you like to drive Instagram followers to your website, make full use of the one clickable link in your bio. It’s the most valuable online real-estate where you can send your followers directly to a particular content with just one simple click.

 

In this article, you’ll find 7 easy ways to optimize your Instagram bio link to drive maximum traffic to your website.

 

Want to grow your Instagram?

Learn how to visually plan, bulk schedule and automatically publish to Instagram with this best free time-saving Instagram scheduling tool for max results.


Why should you optimize your Instagram bio link?

Linking through to external webpages has been something Instagram hasn’t supported much. Simply because Instagram wants to keep its users engaged, interacting, and most importantly get them to stay on the app for as long as possible.


As you know, up until now, Instagram bio link is the one and ONLY link you get on Instagram.

 

So, here’s the question: What link should I use in the Instagram bio?

 

With so many different blog posts, pages, promotions that you want to share with your audience.

How can you pick the right link for your bio?

 

For many brands and businesses, it will be their website’s homepage URL.

 

It’s the simplest way to add a link to your Instagram bio. But it limits your options of posting several links and promoting blog posts or the latest products to your Instagram.

 

Yes, you can manually update your bio link every time you publish a new blog post.

 

But what if a follower comes across your old IG post with instruction to click “link in your bio”, and you already update your bio with a new link?

 

In this case, when they click on the link, they will be taken to an irrelevant page. You risk losing not only leads and sales but Instagram followers as well. 

 

Don’t let your organic traffic go to waste, start optimizing your Instagram bio link using these simple methods.

Ready?

 

 

Related reading:

 

How to Add Instagram links to Drive Website Traffic

1. Adding Multiple Links to Your Instagram Bio with Sked Link

Sked Link is the most easy and powerful tool in optimizing your Instagram bio link.

 

This $0, Free Forever tool allows you to quickly add as many links as you want in your Instagram bio.

 

By using Sked Link, you can create one unique, static link , without the need to change your URL on your IG profile ever again.

 

When someone clicks the link in your IG bio, they’ll see a beautiful landing page with rich links to your best content.

 

Here are a few ways you can use your link in bio to reach your business goals:

 

 

How to add multiple links on a landing page:

  1. Register an account with Sked Link. It’s free. 
  2. Enter your Instagram username (without the @) to connect your account.
  3. You’ll be taken to your Sked Link dashboard. Here, you’ll be able to create your own personalized Sked Link:
    • Upload your profile picture
    • Include a welcome message on your page
    • Choose the button text, font and color
    • Add as many links as you like
    • All changes made are automatically saved. You can see the preview changing instantly on the right as you’re adding elements to your page.
  4. Once you’re done, click publish. 
  5. Now, login to your Instagram account and add your unique Sked Link to your bio.

 

Plus, Sked’s inbuilt analytics allows you to track link clicks. You can see which types of content get the most clicks. So you can spend more time creating posts that your audience likes and less on things that don’t work.

 

If you’re looking to grow your business or increase your affiliate sales, C8KE is another 100% free tool that allows you to add all important links on a beautiful, custom landing page. One unique feature of C8KE is its Shoppable Gallery feature. You can create a shoppable gallery of photos and videos on your landing page. This way your audience can easily discover your content, get inspired and shop all in one place.

 

What’s more, you get in-depth reports on page views, post views and link clicks.

 

2. Adding a Link to an Instagram Post

What’s particularly great about Sked Link is that you can add a gallery of your Instagram posts to direct them to the right page. All you need to do is add your Instagram feed to your customized Sked’s link.

 

When someone clicks any of your Instagram images, they can immediately go to the specific page – to read a blog post or buy a new product mentioned in your posts.

Get started with Sked Link for free here. If you want to test out all Sked’s features (IG auto-posting + remove Sked Link’s logo), you can sign-up for a 7-day trial.

 

 

3. Adding a Link to an Instagram Post with Paid Promotion

If you’re willing to pay to promote your Instagram posts, Instagram allows you to add any clickable links directly in the post captions (this how Instagram makes money).

To run an Instagram promotion, you’ll need to have a Business profile. Select the post that you want to advertise, click on the blue “Promotion” button, enter a destination URL you want your target audience to visit and make a payment.

 

Depends on your goals, you can promote your posts to people who don’t follow you, increase your reach, and boost sales. You can add an action button below your promoted posts, like “Learn More”, Shop Now”, Watch More”, “Book Now”, Sign Up” and “Watch More”.

 

4. Adding Links to your scheduled Instagram Stories with Sked Social

If your Instagram is verified or if you have an Instagram Business profile with over 10,000 followers, you can access the Swipe-up link feature.

 

Adding a clickable link to your Instagram Story where followers can swipe up to visit is an effective way to drive more traffic to your website.

 

What’s better, you can now auto-publish your Stories with Swipe-up links to Instagram with Sked Social.

 

Sked Social is a super user-friendly app that lets you plan, design and schedule your Instagram Posts & Stories perfectly ahead of time and publish them automatically on Instagram at the best engagement time.

 

Here’s how to automatically publish Instagram Stories with Links:

  1. Sign up a free Sked Social account and connect it with your Instagram.
  2. Click “Schedule” >”Story” and add any video or image you want to share to your Story.
  3. Enter the desired URL to “Story URL”, add a call-to-action (CTA), hashtags, or emoji as you normally do on Instagram. 
  4. When you’re satisfied, click “Upload”, Sked will auto-post your Instagram Stories with Swipe-up link at the scheduled time, without any action on your part.

 It’s really that simple.

 

5. Adding a Swipe-Up Link to Your Instagram Story (Manually)

As you can see, Instagram schedulers like Sked Social can really make your life a whole lot easier by automating your Instagram Stories.

 

However, if you prefer not to use this free tool, you can still manually add a link to your Story.

 

To get started, login into Instagram. Open the Instagram Stories window, speak in a video or snap a photo to create your content.

 

Next, you should see a link button at the top right-hand side of your screen, tap on it, enter your desired URL, and then add a short call-to-action (CTA) encouraging your viewers to swipe up to check out the link.

 

6. Adding a Link to Your Instagram Story (less than 10,000 followers)

If you’ve got less than 10,000 followers and don’t have the “Swipe-Up” option, there’s one simple tactic that you can use to drive traffic from your Instagram Story.

 

It’s simple and easy. Use “@Mention” sticker to tag your own Instagram in your Stories. And if you like, you can add your logo or any sticker on top of your “@Mention”.

 

Here’s how to turn your logo into a clickable button on Instagram Story:

 

So when a user views your Story and tap on this sticker or your logo, they will be taken to your Instagram page. From here, they can click on your optimized bio link to visit a particular content. 

 

You can use this method to direct viewers from your Instagram Stories to your link in bio, regardless of follower count.

 

 

7. Adding a Link to Your Instagram Story Highlights

No doubt, Stories are a great way to share links to time-sensitive and new content such as a temporary promotion, free giveaways, flash sales.

 

They are so ephemeral—often disappearing after a day. But it doesn’t mean that you can’t use it to promote evergreen content.

 

Additionally, after you publish your Instagram Stories with swipe-up links, you can save them to Instagram Story Highlights before they disappear.

 

By doing this, your Stories with links will appear on your Instagram profile for as long as you want, so new followers have a chance to check out your previous Stories.

 

You can use it to showcase your popular blog-posts, top-selling products, FAQs, and freebies. 

 

Here’s how to save a Story to your Instagram Highlights:

  1. Once your Story is live, tap on your Instagram Profile.
  2. Select the stories you want to add to your Instagram Highlights and tap Next.
  3. Name your Story Highlight. (Optional: You can create a custom Highlight cover here.
  4. Tap “Add” to add it to your highlights.

 

Getting More Clicks on Your Content

By now you know many different ways of adding clickable links to your Instagram.

But you just can’t add few links and forget about it, hoping that it’ll bring tons of new visitors to your website.

Sometimes, your audience needs a little push to actually click on your link.

Write engaging and value-driven captions.

Also, make sure you integrate call-to-action within your Instagram Post captions and Stories text to direct your audience to where they can get more info.

For example, you can share the first few lines of your blog, sayings or quotes that are related to your topics, and instruct your followers to visit the link in your bio to find out more.

And craft a perfect bio copy on your Instagram Profile to encourage visitors to take action.

 

Conclusion

Adding links on your Instagram Bio, Story and posts can do absolute wonders for converting your Instagram followers into website visitors and customers. Plus, it doesn’t take a lot of time, money, or effort. 

 

Let’s recap:

 

If you’re looking to carve out hours and sharpen your IG arsenal, take Sked Social for a Test Drive. It’s free . This all-in-one Instagram scheduler allows you to bulk schedule, automatically post images, carousels, Stories, videos, IGTV and more. Tag people, location, products and saved captions & hashtags for easy add next time, apply first comment, saved caption and first comment in one simple app to save 7+ hours every week.

 

If you want to have all the advanced features, it starts at $25/month. 

 

What do you think? How do you drive traffic from Instagram?

What website link do you use in your Instagram Bio?

Do you have any tips and tricks to get more from clickable links on Instagram? Tell me in the comments.

 

Related reading:

 

And lastly, if you liked this post, don’t forget to share it on Facebook, Pinterest, and Twitter.

 

If you are interested in learning more about my entrepreneurial journey, Check this out.

If you ever want tips please follow my Instagram page and ask away.

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