How to find the best social media reporting tool?

 

There are many social media reporting softwares.

 

Picking the right ones isn’t easy. There are many features, options and dependencies you need to try before you hit the magical button saying “complete the purchase”.

 

You need to take these factors into consideration if you do not want to burn your marketing budget on social media analytics tools that you do not understand and are not going to use.

 

What things should you take into account when choosing the best social media reporting tool?

 

Read on to find out more and follow our guidelines to choose the best one.

 

However, first things first, so…

 

 

What is a social media reporting tool?

 

A social media reporting tool is a piece of software or an application that delivers and integrates data from social media platforms so that you can analyze and optimize your performance in real-time. Gathering insights on a regular basis, using such a tool helps you make some conclusions about your social media strategy and assists in coming up with some ideas of improving it. What is more, some social media reporting software tools also enable you to generate helpful reports on your activity to be analyzed further. 

 

 

What to take into consideration when choosing a social media reporting tool?

 

• trial period
  
  Does the tool you have chosen offer a trial period? If yes, you should not ignore it, but try it out. You may realize that an apparently dreamy social media reporting tool just does not cut the mustard, but one you did not believe in actually lives up to all of your expectations. Without checking the trial period, and instead relying only on some promises delivered by various landing pages or review sites, you can end up highly disappointed with your tool for social media analytics.
  

 

• price
  
  Of course, it is important to look at the price, even if it should not be the only deciding factor. Sometimes, a short and sweet comparison of a few tools can save you a lot of money, so you should definitely make one instead of having a knee-jerk reaction and buying some random tools.
  

 

• features
  
  Do you need an Instagram reporting tool only, or are you looking for more advanced solutions? Would you like to keep your social media analytics processes apart from social media management, or actually is having a complex social media suite tool something desirable? You need to identify why you need a social media reporting tool and whether or not social media reporting is the only option that matters to you. Many social media reporting tools deliver extra options, allowing you to take care of community management on social media. Other features include social media scheduling or social media workflow with client approval options. You may be amazed how much you can squeeze out of just one tool instead of including more tools in your budget.

 

Of course, these are only a few drops in the ocean as for the factors impacting whether you should invest in a particular tool or not – but it is a good start. 

 

 

A social media reporting tool you need – NapoleonCat

 

It may quickly become apparent that NapoleonCat – https://napoleoncat.com/features/report/ – ticks all the boxes.

 

Apart from having a very reasonable price, it delivers more features than many other social media reporting tools out there.

 

Social media reporting, of course, plays a significant role here, and you can count on reports that are top-notch, but you will have more features at your disposal too!

 

You can perfectly plan your communication lines across social media platforms and analyse your performance in real-time, while you can also take a look at your community management and react when any queries, comments or requests arise.

 

Your whole team can collaborate on the platform, making the social media management processes a breeze. It goes without saying that it can positively impact their productivity and satisfaction and that your clients may be happier with the results you deliver them – as well as the form you deliver it in.

 

Each agency should care about improving their services, so wait no longer!