The Biggest “Cliche” In Our Biz…
Yes. This is Yet another ”must have” to make money online
It started with the internet almost 15 years ago…
Then came the internet experimenters learning about how they could make money by marketing online….Internet Marketing, Google Adsense, Search Engine Optimization, Email marketing, E-commerce…
TODAY its Social media Marketing, Mobile Marketing. Trip wire marketing. . . Shopping Carts. M-commerce. Hosting. Servers. Tablets. Smartphones. Digital Delivery. Java. HTML5.
I could go on for hours, listing all the different, complicated technologies and devices that so many Internet marketing experts tell us we “must have” to make money online.
But, the reality is … how are we going to keep on keeping up with the current tech trends and waves that seem to go on and on forever. Most of us are (and i mean 99%) but ordinary individuals looking to make a living by biting the dust of the latest fad.
These LIES has really bothered me. And, by listening to most of my clients and my internet network friends, its something i am sure you’ll be bothered as well.
How can you and I possibly make money online, if we can’t keep up with all the new stuff? And, not only that … how do we know who to believe … what’s real … and what’s NOT?
The truth of the matter is… most “Coaches, Trainers and Gurus tend to avoid revealing the Reality of building a real, sustainable and tangible business. Its really all about hard work, failure after failure and the ability to bounce back stronger and an exceptional sense of discipline. Do you have all that and more?
Well you have to agree, if all of that money making sounded hard, it would pretty much scare off most of the people…right?
Most people do NOT have what it takes, but they are all wired to be opportunistic in Nature….this is where the problem of this industry arises. This little characteristic is actually embedded deep inside our subconscious, wired to our brains and flows through our veins….
YOU MUST KNOW THE
“He is Making More Money selling it to you than he is making money from his system….”
To gain more insight into the matter, i turned to Michael Masterson, Agora’s $300 million dollar man….
Here are his profitable and powerful insights …
90% of the Internet marketing industry is a joke. It’s based on a myth. The myth is that employing technological gimmicks can make you rich. This is not true, but it continues to be sold by so-called “Internet Marketing Experts” — and bought by unsuspecting would-be online entrepreneurs.
The unfortunate reality is that 90% of Internet marketing experts are frauds. They are frauds because they only make money by selling this myth — not by selling legitimate business tools or ideas.
So, how can they get away with it? Because they know technology. And these guys know technologies because they are fundamentally nerds … technology nerds.
Over the last 10 to 12 years, while the Internet was changing the landscape of business, many of these nerds made a lot of money by exploiting their knowledge of specific Internet technologies.
But, most of them never learned anything important about business. They never learned the truth about sound business practices. And now, as technology has advanced to the point where these technologies are more user-friendly, these people — who were really nothing more than over-paid technical consultants who were giving advice about topics they knew nothing about — i.e., business — have become less and less useful.
Plus, as the market becomes more competitive, they are becoming less and less capable of acquiring new customers (people who foolishly believe in the myth of technology). And, that means we will soon be rid of them … which is a good thing.
Here’s the truth:
You can’t develop a real business by learning or applying gimmicks.
There is one thing that every entrepreneur needs to learn, and it is not optional …
It is 1,000 times more important than any one of these gimmicks.
If you have it, you can build empires.
Without it, expertise in 20 of these gimmicks will get you nothing. What is it? The one thing you need to master is the Optimal Selling Strategy (OSS) for your business.
I believe that for every business, at any given time, there is one best way to acquire new customers. How you sell your product, service, or ideas — the specific decisions you make about presenting and pricing and talking about it — has a huge impact on whether you will be successful.
To take a business from zero to a million dollars (and beyond), you have to discover and implement your Optimal Selling Strategy.
When you have this, nobody can fool you with cockamamie marketing strategies or hollow technology gimmicks.
Rich Schefren — founder of Strategic Profits — is a tech nerd who actually understands business. He put it this way: “You have to learn the ‘what’ before the ‘how.’ People always ask me things like, ‘How do I do PPC? How do I do SEO?’ But, they don’t know WHAT — What are you going to sell? You need to know that first.”
Mike Palmer — one of the world’s leading copywriters and sales strategists — put it this way: “Sales copy is king. Everything else is just gimmicks.”
If you can learn and consistently implement your OSS, you can hire people to implement the rest. You can — and should — hire out all the technology.
I completely agree with Mark’s assessment.
The reality is that you — as the entrepreneur — don’t need to be caught up in the latest hype and fluff.
Yes you do need an opportunistic mindset initially, but eventually after you have found the right ONE, your passion, discipline, focus and resilience has to take over….That is the underlying principle of SUCCESS & ACCOMPLISHMENT.
Steve Jobs and Bill Gates Together: Part 11 Published via LongTail.tv