Today I want to share some controversial books that some successful entrepreneurs take very seriously.
In fact, books like "influence" by Dr. Robert Cialdini and Tim's "4 hour work week" can induce both good and evil
hab...
In the last issue, I told you about two "perception traps" that can have major negative consequences in your business and personal performance.
I have three more to tell you about today.
Just an aside, these five are really...
What do Oprah Winfrey, Richard Branson and Deepak Chopra have in common? They are all percieved as the ‘trusted authority‘ in their field. One of the biggest local marketing strategies you need to master is the ability to h...
Nail Your Prospect’s Level of Awareness By Rich Schefren Today we’re going to finish up our mini-discussion of one of the greatest marketing books ever written – Breakthrough Advertising. Specifically, w...
