Market Perception

Why is Tim Ferriss “the 4-hour work week” the Most Dangerous Book for lofty dreamers…

Today I want to share some controversial books that some successful entrepreneurs take very seriously. In fact, books like "influence" by Dr. Robert Cialdini and Tim's "4 hour work week" can induce both good and evil habits, principles and devastating consequences when defined
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Three More Performance-Crushing Perception Traps by Rich Schefren

In the last issue, I told you about two "perception traps" that can have major negative consequences in your business and personal performance. I have three more to tell you about today. Just an aside, these five are really just a tiny sample of a much larger list of what are call
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How To Become A Trusted Authority In Your Niche

What do Oprah Winfrey, Richard Branson and Deepak Chopra have in common? They are all percieved as the ‘trusted authority‘ in their field. One of the biggest local marketing strategies you need to master is the ability to have yourself recognised as a trusted authority. Why? Because t
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How to leverage your prospect’s awareness

 Nail Your Prospect’s Level of Awareness By Rich Schefren  Today we’re going to finish up our mini-discussion of one of the greatest marketing books ever written – Breakthrough Advertising. Specifically, we’re going to cover the five levels of your prospects
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