Scott Yonker covers some basic keyword research and demonstrates a very valuable keyword research method to find the choice combination of keywords that have high search volume, yet low enough competition to rank.
By finding those choice keywords, there will be a much better chance at reaching the top of the search results for those keywords which will increase a natural flow of traffic to your website.
Assesing the supply & demand is the basic idea here; To find a keyword with high demand, but with low supply. In other words, we are aiming for a keyword niche that leads to an open market with a healthy proportion of supply and demand. This niche is the link between your website and its potential visiters, which also lends itself to higher conversion rates.
Don’t keep your content a secret, make it count by implementing some basic keyword research.
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